Redesigned Bmycharity site boosts donations by 36%
Howard Lake | 30 October 2007 | News
In its first four weeks Bmycharity’s new-look online sponsorship service has increased the donation rate by 36% with the launch of new-look sites for its 150 client charities.
As well as simplified user journeys and layouts designed to be more intuitive, new functions and services on the site include:
• ‘Fundometers’ – an alternative to the traditional thermometer which enables fundraisers to compare and compete with friends and colleagues while collecting sponsorship
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• Group tools – a social networking feature through which fundraisers can connect their personal pages into group or team sites
Bmycharity provides each charity client with a dedicated branded site as standard, such as Oxfam’s (pictured right). Every Oxfam page can be browsed from www.bmycharity.com/oxfam, and each has its own named URL e.g. www.bmycharity.com/davidpettitt.
The new site’s development was built on two research studies commissioned by Bmycharity, one by a commercial data analysis company and the other through academics at Warwick University.
Ben Brabyn, Managing Director of Bmycharity, said: “Working with academic and professional experts we’ve studied the needs of 500,000 online charity supporters, and over the coming weeks we’ll be sharing some of our findings, showing who to target, where, when and how.”
The development has taken 12 months. The new site uses XHTML and AJAX to present “a feature-rich intuitive user interface”. A data centre upgrade to the latest VM (Virtual Machine) server technology has also been undertaken to support the new service.
Since it launched in 2000, Bmycharity has
raised over £15 million for UK charities. Its clients include Oxfam, Children with Leukaemia, World Vision, Breakthrough Breast Cancer, Whizz-Kidz and Cancer Research UK.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.