WWF partners with toilet tissue company
Howard Lake | 16 September 2007 | News
Brandrepublic reports that toilet-tissue brand Velvet, owned by SCA Hygiene, is entering a partnership marketing deal with wildlife charity WWF. The £10 million deal will see packs of Velvet sporting the WWF logo on the front.
SCA is “Europe’s biggest private forest owner” and has worked with WWF on methods of limiting the environmental impact of its business. It is the only company that has met WWF’s standards for avoiding forest destruction and promoting forest management.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.