Royal Mail launches Carbon Neutral Door to Door scheme
Howard Lake | 19 July 2007 | News
Royal Mail have recently launched a scheme to incentivise businesses to make their Door to Door mailings carbon neutral and encourage consumers to recycle the items they receive.
Royal Mail’s Carbon Neutral Door to Door scheme makes it easier for companies to reduce the carbon footprint of their mailing by giving them advice on the types of paper, inks and varnishes to use as well ensuring effective targeting of the campaign.
After carbon impact has been minimised in line with scheme standards, Royal Mail calculates the remaining CO2 emissions generated by the mail campaign and pays to offset through schemes such as the Woodland Trust’s Carbon Plus+, which plants native trees in the UK.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.