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Twin income opportunities from new will-writing service

Twin income opportunities from new will-writing service

The National Willwriting Advisory Bureau (NWAB) has launched a new service for charities, enabling them to offer their members an extensive range of will-writing services. Charities using the service can promote the value of leaving a charitable legacy, and they will earn commission on the will-writing products bought by their members.

NWAB does not charge charities to join its service. Nor does it believe that promoting free ‘basic will-writing’ services is particularly effective.

NWAB Director Shona McMillan said: “The vast majority of our clients require more than a basic will. From speaking with a number of charities, we found that many of their members were actually put off by a ‘free will service’, feeling that you get just what you pay for.”

She added that the new service is designed to meet the different needs of both charities and their supporters. “NWAB has put into place”, she said, “a very workable will-writing service for charities, that’s not only free to set up but will actually pay a percentage back to the charity. And if the member agrees, then they can even receive notification of legacy donations. It’s not only a better deal for charities, it offers a quality service for their members too.”

The National Willwriting Advisory Bureau works to promote best practice in all aspects of will-writing, ensuring that all of its registered legal consultants are members of the Institute of Professional Willwriters.

NWAB has selected some of its most experienced consultants to provide a “professional yet friendly service” for members wishing to make a will or changing an existing will.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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