Why your supporters are wealthier than you expect. Course details.

BHF wins PR award for its 'Doubt Kills' campaign

Howard Lake | 5 July 2007 | News

The British Heart Foundation (BHF) has won the award for best Integrated Campaign at the Chartered Institute of Public Relations Awards 2007 for its ‘Doubt Kills’ campaign, which depicted a man with a tightened belt of skin around his chest.

The campaign, launched last November with press, poster and radio advertising, was aimed at raising awareness of the symptoms of a heart attack and urging people suffering them to call 999 without delay.

The campaign was recognised by the judges for its excellent integration of communications disciplines – marketing, advertising and PR – to get its message across to adults across the UK.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

The award comes just two weeks ahead of the next phase of the campaign, Chest Pain Awareness Day on July 19.

The charity was also a runner up in the Public Affairs category for its campaigning work under the banner of the Food4Thought campaign, aimed at keeping childhood obesity and nutrition high on the political agenda.