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DMA announces awards shortlists

Howard Lake | 22 November 2007 | News

The Direct Marketing Association (DMA) has announced the finalists for its annual awards, with several charities and voluntary sector agencies in the shortlist.

In the Markets category, the RSPCA together with MC&C and Whitewater and Sense with Watson Phillips & Norman are shortlisted in the Fundraising award. Booktrust and Kitcat Nohr Alexander Shaw are also shortlisted in the business to consumer (miscellaneous) award.

For the Media category, shortlisted entries include Amnesty International and Different Kettle, Unicef and WWAV Rapp Collins in the Inserts award and Prostate Cancer Research Foundation with the Communications Agency and the Samantha Dickson Brain Tumour Trust with catchpole&friends in the Multiple Media award. The Samantha Dickson Trust is also shortlisted for the Business Direct Mail (low volume) award.

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Creativity sees Amnesty International and Different Kettle shortlisted in the Copy award, Save the Children and Proximity London in the Art Direction award and Prostate Cancer Research Foundation and The Communications Agency in the Creative Solutions award.

In Strategy, Cancer Research UK and OgilvyOne Worldwide head up the Brand Building shortlist, with Save the Children and Proximity London in the Customer Acquisition award.

The awards take place at the DMA Awards Ball on 4 December at the Grosvenor House Hotel.

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