Tesco donates £5 for every Canon PowerShot to British Red Cross

Howard Lake | 15 April 2007 | News

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From 18 April, Tesco is donating £5 from the sale of every red Canon PowerShot A460 to the British Red Cross, its charity of the year for 2007.

Digital imaging technology specialist Canon is lending its support to help raise £2 million to fund essential services in the UK. The British Red Cross is Canon’s humanitarian charity partner and Canon is providing support for thirteen Red Cross societies across Europe.

The British Red Cross has previously benefited from a partnership with Canon, raising funds from three celebrity photography competitions – Other Side of the Lens (2003), Other Side of Football (2005) and Other Side of Fashion (2006).

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.