British Chicken Marketing Announces Fundraising Partnership
Howard Lake | 11 April 2007 | News
British Chicken Marketing (BCM) today launched its fundraising partnership with the British Heart Foundation (BHF) and aims to raise over £150,000 in the next twelve months to help fund BHF Heart Nurses across the UK.
The fundraising partnership was launched with a charity chicken run around the capital, which was led by BCM’s ambassador and poultry farmer’s daughter, Sally Gunnell.
Former Olympic athlete, Sally, fronted the event leading her clutch of giant chickens around the 5km course from Trafalgar Square, across Westminster and Waterloo to Charing Cross and Covent Garden raising sponsorship for the BHF.
Douglas Rouse, Head of Corporate Partnerships at the British Heart Foundation, said: “The BHF is really excited to be working with British Chicken Marketing. The new fundraising partnership will help raise vital funds for BHF Heart Nurses, who offer care, support and information to both heart patients and their families in their own homes.”
BCM plans to raise funds via a number of mechanics including on-pack offers, online promotions as well as employee initiatives such as sponsored runs and Wear Red days. The first major on-pack initiative will hit selected supermarket shelves in June in support of the BHF’s ‘Help a Heart campaign’ – when special packs of skinless British chicken breasts will carry a 5p donation to the cause.
“Now when you buy British chicken with the Red Tractor logo, as well as enjoying a low fat, nutritious food fresh from British farms, you’ll also be supporting the British Heart Foundation,” explains mother-of-three Sally Gunnell.
For more information about the fundraising partnership or to make a donation visit www.greatbritishchicken.co.uk/bhf
-ENDS-
NOTES TO EDITORS:
British Chicken Marketing (BCM)
This campaign aims to encourage shoppers to always choose British whenever they buy chicken. By looking for the Red Tractor and Union Jack on packs, people can be assured that the chicken can be traced back to independently-inspected British farms.
British Heart Foundation (registered charity number 225971)
The BHF is leading the battle against heart and circulatory disease – the UK’s biggest killer. The Charity is a major funder and authority in cardiovascular research. It plays an important role in funding education, both of the public and of health professionals, and in providing life-saving cardiac equipment and support for rehabilitation and care. The BHF relies on donations of time and money to continue its life-saving work.
For more information please contact:
Great British Chicken press office – tel: 020 7255 1100 / email:
ch*****@gr******.com
British Heart Foundation press office – tel: 020 7487 7172 / email:
ne******@bh*.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.