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Baigent redesigns Women's Institute website

Howard Lake | 6 March 2007 | News

The Women’s Institute has launched a new website as part of a communications re-structure. Designed by website development agency Baigent, the site highlights the Women’s Institute as a campaigning organisation, keen to attract new members.

The re-designed site is designed to enable users to find information about the WI’s latest campaigns and to locate their nearest Institute. Soon it will enable visitors to book online a variety of courses run by the WI at their training centre.

The site aims to attract new members and to support existing members more effectively, including by linking with and complementing the WI’s new magazine “WI Life”.

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Amy Bick, Head of PR at the NFWI said: “The website re-design was undertaken as part of a major restructuring of the WI’s communications, and we are delighted at the contemporary and forward-looking site developed by Baigent which we believe improves communication at all levels.

“This is part of a long-term relationship with the agency and is the first step in enabling the Women’s Institute to engage website users with the great work carried out by the organisation.”

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