Google offers free advertising
Howard Lake | 18 December 2006 | News
Internet giant Google has established a programme that aims to attract donors to charity using its AdWords search tool. The Google Grants Ireland beta programme supports organisations operating in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.
Designed for Irish charities which meet Google’s requirements and have been granted an exemption from tax by the Irish Revenue Commissioners, Google Grants is a unique free advertising program. It harnesses the power of Google’s flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online.
Google Grants has given AdWords advertising to hundreds of qualified non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.
Google Grant recipients use their award of free AdWords advertising on Google.ie to raise awareness and increase traffic. Each organisation choosing to participate in Google Grants receives at least three months of free advertising.
“Instead of looking for an audience, you’ve got an audience looking for you,” said John Herlihy, Google’s European director of oneline sales and promotion. Details of how the scheme works and how to apply for the programme are on www.google.ie/grants
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.