Four charities a year to receive free large-screen shopping mall advertising
Howard Lake | 15 December 2006 | News
Strathclyde-based media company ADtech.DSN is offering to donate free advertising space to one charity each quarter on large-format holographic screens within shopping malls. Oxfam will be the first charity to benefit from the free animated advertising.
The company operates in 15 shopping malls throughout the UK, including Ocean Terminal in Edinburgh and London’s Trocadero.
Managing Director, Craig Rossiter, said: “Each quarter we are going to approach a different charity to benefit from free advertising for a quarter of the year.”
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He explained that ADtech’s dynamic and flexible signage “is essentially an electronic poster that delivers advertising on a large format digital screen within shopping malls.
“The advertising potential is endless. For example, Oxfam has chosen to target Christmas shoppers during their slot. Users can display and instantly update product messages themselves from a host computer so each advert can be changed to a specific offer for that day only.”
Chris Ashworth, marketing manager at Oxfam, said: “The fact that we can change our advert on a day-to-day basis if we required is excellent as few other mediums offer us this flexibility.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.