Fundraising Everywhere - Legacy and In Memory Conference, September 2026

Ghost charity shopping portal sites

Howard Lake | 25 November 2006 | Blogs

The online charity shopping mall is a great idea but very difficult to make a commercial success. The idea is wonderful – if only charities could earn a few per cent of their supporters’ online shopping expenditure, they would enjoy a wonderful new source of income.

As evidence that the idea is very difficult to make a success of, let’s build a list of defunct sites.

http://www.free2give.co.uk

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http://www.shopgood.org

http://www.helpcauses.com (launched in early 2003) – consumers agreed to receive a limited number of commercial offers of interest to them in return for the company paying a donation to the cause of the consumer’s choice.

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