Parkinson's Disease Society launches DRTV ad
Howard Lake | 13 October 2006 | News
The Parkinson’s Disease Society has launched its first DRTV campaign called ‘Let the cat out’.
It focuses on how difficult it is for people who suffer from the disease to perform simple everyday tasks. The adverts feature a couple chatting in their living room. The man, a Parkinson’s Disease sufferer, describes at length the enormous difficulties involved in letting their cat out of the house.
The campaign – developed by Grey London – will be supported later in the year by press advertising and will focus on how difficult it is for people who suffer from the condition to perform simple everyday tasks. It is designed as an awareness raising campaign as well as a fundraising appeal.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.