Everyclick.com challenges internet users to change the way they search during National Giving Week
Howard Lake | 2 October 2006 | Newswire
Everyclick.com, the search engine that gives half of its revenue to charities, is challenging internet users to change their search engine in order to raise money for charity.
Using everyclick.com enables users to raise money for their favourite charity simply by doing something they do every day – searching the internet. This form of ‘desktop donating’ has already raised funds for charities such as Childline, Salvation Army, Save the Children and hundreds of small volunteer run organisations.
Launched in June 2005 everyclick.com is now one of the busiest charity websites and one of the fastest growing search engines in the UK . More than 300,000 regular users search the web and raise funds for their favourite charity.
Polly Gowers, founder of everyclick.com commented: The beauty of everyclick.com is that people don’t have to do off the wall things to raise money for good causes. You don’t need to ride a bike across the desert, shave your head or sit in a bath of beans. We now have over 20,000 users each day raising up to £1,000. Our challenge to the rest of Britain is to try us and see for themselves how easy it is to raise money for charityâ€.
Charities can benefit even more from a ground-breaking deal between everyclick.com and the Charities Aid Foundation (CAF) to mark National Giving Week (16-22 October) and the extension of the everyclick.com service to all 170,000 UK Charities. CAF will make a £100* donation to the favourite charity of all everyclick.com users who set up individual accounts between now and Christmas.
Sheila Hooper, director of individual giving at CAF said: We are thrilled to be able to work in partnership with everyclick. Making giving a part of everyday life is what CAF is all about, and what better way to encourage this than by challenging people to change their online search habits.â€
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For further press information, please contact: Emma Walton,
Email: em**@ev********.com Tel: +44 (0)1608 653 024
Images and all press releases are available for download at
http://www.everyclick.com/uk/myeveryclick/press-resources
* Limited to the first 1,000 accounts.
Notes for editors
About everyclick.com
Everyclick.com is a search engine with a difference – we give 50% of our revenue to charity.
Launched in June 2005 everyclick.com is now one of the largest charity sites in the UK with more than 300,000 users from over 1,600 charities choosing to search the web and raise funds for their charity.
Everyclick.com is an example of 21st century giving – a philanthropic enterprise from which everyone benefits. It offers:
o Charities – a new and sustainable fundraising opportunity that costs them
nothing to promote or implement
o Users – a way of raising funds for their favourite charity, at no cost to themselves, by doing
something that 38 million people do each day in the UK – searching the web
o Companies – a chance to enhance their brand reputation by encouraging their staff to use
everyclick.com and raise funds for the good causes they support
In the past six months everyclick.com has been nominated for the following business awards; Finalist of The Telegraph-Jaeger LeCoultre Business Personality of the Year, Finalist of HSBC Start-Up Awards, Finalist of British Business Awards (two categories) and Finalist of The Imperative Digital Awards – Hottest New Start Up.
How does everyclick.com work?
Everyclick.com works like any other search engine, providing full search, image and news results. Users enter a search term in the search box and a list of results is generated from a leading search content provider. No matter how revenue is generated 50% of all revenues produced through shopping and advertising are given to charity.
Users can register and nominate a specific charity or they can just use the site and any funds they generate are allocated pro-rata to the charities nominated by other people. All charity payments are made through CAF.
Everyclick.com offers four main capabilities: Web search; News search; Online shopping; and a new online advertising network.
If you want to find out more about everyclick and our sustainable fundraising programmes please visit our website at www.everyclick.com.
About everyclick’s new online advertising service – http://www.everyclick.com/uk/myeveryclick/advertise
Online advertising has already overtaken cinema, posters and radio and next year will challenge national newspapers as the third most valuable advertising medium. Search engine marketing is the fastest growing ad medium in the UK, worth £500m in 2005*, analysts predict it will pass the £1bn mark in the next three years*.
Everyclick keywords offer advertisers a new online advertising model:
o All keywords cost the same
o Keywords from as little as 1p per day even for the most popular searches
o No bidding and no click through fees – costs remain the same no matter how
many times a search term is clicked
o Position determined on a ‘first come first served’ basis
o Lead position allows you to create a visual display for your logo or image
o The more keywords you buy the cheaper they get
o Easy online account management
* Source: e-consultancy, Search Marketing – A Buyer’s Guide, May 2005
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.