Matrix-Data and Prospecting for Gold announce the launch of MID-AS
Howard Lake | 17 August 2006 | News
THE UK’S LARGEST FACTUAL PRIVATE WEALTH INTELLIGENCE DATABASE
‘Matrix-Data’ specialists in wealth information; and ‘Prospecting for Gold’ fundraising research experts, are pleased to announce the launch of MID-AS.
28 million people gave over £8.2bn to over 160,000 registered UK charities in 2004/5. Each one of these charities fought hard for their share of this benefaction. Success in securing a proportionally larger slice than others greatly depends on the sophistication applied to precision fundraising strategies. Whilst many people regularly give small amounts; opportunities to secure much larger donations from wealthy supporters are hidden amongst charities donor records, but not anymore!
The MID-AS database has been developed from public domain information and is the largest and broadest UK wealth intelligence database available. MID-AS offers a clear division of 250,000 High Net Worth and wealthy people, into six segments and contains extensive researched factual information on people typically worth not less than £1m (excluding property).
“Matrix-Data have for many years specialised in collecting and aggregating stock market transactions, with specific focus on wealth accumulation and tax benefits taken by investors. With our information merged with Prospecting for Gold’s specialist research data, we have created the most thorough, factual and dependable resource to discover hidden wealth within charities Non-Profit supporter files and help them prospect for more.
Today the database holds a raft of information and intelligence and is growing by some 800 millionaires per month. MID-AS truly is a landmark resource with years of research appended to it and will give those targeting the wealthy, the tools to really understand the affluent segment of British society.”
Comments Ian Beaumont, Managing Director of Matrix-Data Ltd.
The data and sources behind MID-AS
In brief, both Matrix-Data and Prospecting For Gold have co existed for many years with very specialised data resources, each focusing on their specific markets. Each having built market-leading databases of unique value.
For Matrix-Data Ltd, the Financial Services industry has for years used “investor intelligence” to focus with precision on groups of wealthy private investors, to raise new funds, support existing ones or invest in new ventures.
Prospecting For Gold has exclusively served the Not-for-Profit and Charity sector as the primary provider of very detailed and extensive research into wealthy people. For all major capital appeal campaigns, such information is fundamental background knowledge.
The ‘Light Bulb’ moment occurred when both organisations discovered that the overlap of records in each database was extremely significant. Where Prospecting for Gold had researched philanthropic propensity for the very wealthy, Matrix-Data had 20 years of investment history in a myriad of markets and stocks. Clearly the union of both these databases would create “qualification” and much greater inclusion of all wealthy UK citizens. And it has.
MID-AS Online
The MID-AS system is also available as an online subscription. By subscribing, users gain web-based access to the data, presented with easy to use analytic software.
MID-AS Online allows you to upload your own data and variables to enrich the analysis generated. By using profiling tools which include online analytical processing (OLAP), cube and venn diagrams, decision trees, graphs and maps, your final view of results can be tailored to your exact needs.
Enquiries
Claire Crooks Tel: 020 7074 1244
Marketing & PR Manager Email:
cc*****@ma*********.uk
Matrix-Data Ltd
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Notes to Editor
Matrix-Data was founded in 1985, to meet the demand from the financial services industry for quality information on affluent private investors and financial advisers.
Over 20 years, our experience, expertise and reputation has developed and we now deliver customer intelligence solutions across a number of industries. We focus on increasing top-line revenue growth, improving understanding and management of customers and sales channels, and delivering operational cost saving.
We have more than 40 staff based at our offices in Covent Garden, London, and our clients include many of the major names in the Financial Services industry as well as industry leaders in the Mortgage, Insurance, Telco, Utility and Charity sectors.
For all of our clients, our focus is on delivering practical and cost effective solutions that have a real impact on your business performance.
For further information visit www.matrix-data.co.uk.
Prospecting for Gold Limited (PFG) was created in 1991 as part of Charity Consultants Limited. Charity Consultants is the UK’s leading network of fundraising professionals and specialises in capital appeal fundraising.
PFG was originally a dedicated research unit supporting the work of Charity Consultants and its clients. Over the last 15 years, it has provided prospect research for over 100 capital appeals at the same time as investing a total of £2 million of resources in building the database from public domain information.
In 2001, the research unit of Charity Consultants Limited became Prospecting for Gold Limited. Since then PFG has concentrated on building up the size of the database and has introduced the following range of research products.
2003 – PFG launched Snapshot reports, the new database screening product, which is now the most popular product according to our charity clients.
2004 – The PFG Database passed the 200,000 records barrier!
2005 – PFG formed a partnership with CCR Data Limited to launch Prospect Profiler – the new Data Audit service and created the new ‘WealthTag’ product.
2006 – PFG joined forces with Matrix-Data Ltd to create the UK’s largest single database of factual wealth intelligence – MID-AS and launched the ‘FastStats’ service, which is changing the way that Prospect Research is delivered and used by charities and wealth managers.
For further information visit
www.prospectingforgold.co.uk.
Matrix-Data Ltd New London House 172 Drury Lane London WC2B 5QR Tel 020 7074 1200 Fax 020 7074 1201
www.matrix-data.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.