Prospect research specialists Factary have today launched Factary Atom, a network mapping service for charities that lets fundraising researchers see the connections between donors, prospects and their contacts.
Atom will interpret data contained in a spreadsheet or database and present it, and the links between the data, in a visual network format.
The tool is designed to enable researchers to find out the answers to questions such as "Whom could my six trustees reach – and whom could those people reach?", and "I'm trying to meet these 10 major prospects – who do they know that I could approach?".
The tool was announced this morning at the Researchers in Fundraising Conference in London.
The data that can be presented covers not just business networks but also philanthropic, social and educational positions. By combining these informal connections, it goes beyond other prospect research tools such as those that show linked company directorships.
Charities that have already tried out the tool report that it has helped them work out the best way in which to reach a prospect.
Factary managing director Chris Carnie added that the maps that Atom generates could also be useful for campaigning and lobby groups who want to see how best to put pressure on particular decision takers.
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