Blackbaud and CCR Data offer joint data enrichment service
Howard Lake | 24 April 2006 | News
Sofware and related service provider Blackbaud, Inc. is partnering with mailing house and Royal Mail-accredited data bureau CCR Data to offer a new service to help charities cut mailing costs by reducing the amount of wasted mail.
The companies’ joint service, MailWise Data Enrichment Services, is designed to enable organisations to communicate more efficiently with their constituents. By reducing the cost of wasted mail and by retaining contact with donors who have relocated, organisation’s direct marketing activities should prove more effective.
Edward Spicer, CCR Data’s managing director, said: “The not-for-profit sector can really benefit from the cost savings that data enrichment provides, and we believe that the solution Blackbaud offers provides the flexibility and support that these organisations, both large and small, need when undertaking this type of work.”
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Blackbaud clients can now receive ./guidance before undertaking a data enrichment project, as well as support for issues in exporting and importing data. In addition, users of Blackbaud’s The Raiser’s Edge® will be able easily to identify deceased and goneaway supporters and stay up-to-date on donor addresses, eliminating the need for manual updates.
MailWise Data Enrichment Services uses the Royal Mail’s Postcode Address File to ensure that addresses are correct, which helps lower the number of returned or undelivered items.
The service will help organisations to adhere to ethical standards and direct marketing best practices by noting mailing and telephone preferences as well as verifying contacts through the Electoral Roll.
The service also helps organisations group mail by postcodes, qualifying them for Mailsort volume discounts.
All Blackbaud clients are entitled to a no-obligation free audit report to illustrate the health of their data. Contact ne***@bl*******.uk">Stephen O’Neill for further information.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.