Sense to redefine its brand strategy
Howard Lake | 13 August 2006 | News
Sense, the deafblind charity, has appointed not-for-profit sector branding specialists Spencer du Bois to redefine its brand positioning, values and strategy.
Cinzia Marrocco, Head of Communications at Sense believes that the public’s understanding of Sense’s work is not as strong as it could or should be. She explained that Spencer du Bois had been brought in to help the charity “become more effective in our communications and therefore more effective in other areas such as fundraising, corporate partnerships and engaging with local authorities.”
Spencer du Bois has been tasked with reinvigorating the Sense brand with a series of brand workshops. The results from these together with a brand review will help the agency reshape Sense’s brand communications to improve the way Sense is presented.
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The branding consultancy was appointed following a three-way pitch.
Max du Bois, executive director at Spencer du Bois said: “We are aiming to improve the way Sense communicates with its key audiences by building strong salient messages that will rejuvenate the brand from the inside out.”
Work will start on the first stage of the project in the next few days and will be completed in the autumn.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.