Skyline launches new challenge event listings website
Howard Lake | 6 July 2006 | News
Fundraising challenge events organiser Skyline is luanching a new website that will allow charity challenge participants to pick and choose from all available charity events.
The website, doitforcharity.com, will be launched next week at the Institute of Fundraising’s annual convention. It will list free-of-charge all charity challenge events, not just those run by Skyline.
This will be the first attempt at a comprehensive online events listing in the sector. It will enable would-be participants to choose between charity events, rather than simply responding to requests direct from charities.
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Siobhan Dillon, managing director of Skyline, said: “doitforcharity.com will offer this ‘event-first’ type of supporter real consumer choice in finding events that suit them.
“In the past they have really just had to sit back and wait for a charity to come to them. But with doitforcharity.com they will be able to choose their event in the same way they would book a holiday or hotel online.
The site contains separate categories for abseiling, whitewater rafting, skydiving, walks, functions and parachute jumps in the UK; and trekking and cycle rides overseas. It also offers advice on fitness and equipment.
She believes the site will prove particularly valuable to smaller charities who don’t have the in-house capability to promote such events extensively. “Those charities without established event fundraising teams can use doitforcharity.com as a proxy events fundraising operation by listing their events and waiting for supporters to come to them,” she suggested.
The website also offers advice on staging fundraising events, including curry nights, dress down days, auctions and raffles, and offers detailed legal advice on fundraising, including an explanation of Gift Aid.
Skyline have plans to expand doitforcharity.com to encompass other areas of fundraising, including gifts and merchandise. Indeed, Dillon believes the site could expand even further “to cover all aspects of charity activity, including campaigning and activism opportunities”.
The website will be demonstrated at the Institute of Fundraising National Convention, at the Hilton London Metropole 10-12 July, before it goes live to the general public later in July.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.