Icaresearch.com offers new fundraising search engine
Howard Lake | 6 June 2006 | News
Icaresearch.com is a new search engine that aims to raise funds for charities by sharing a proportion of its income generated through advertising.
Visitors to Icaresearch, “the caring search engine”, can view a list of participating charities from their own country based on their computer’s IP (Internet protocol) address. Once they register and pick their charity, every time they click on a sponsored result a minimum of two cents is donated to their charity.
Icaresearch say that the amount could be higher as “there is no maximum and it depends on the amount the advertisers pays”.
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The site, set up by Dublin-based Carrazan Ltd, offers a range of tools for users including a search history, and the ability to make notes about sites and save them to named research folders.
The site also offers a member get member or “team builder” tool. Registered users can use this to encourage other people to join and use the site. When someone does join as a result of this activity, regardless of the charity they opt to support (they could also be an advertiser), the originating user’s charity receives a percentage of any money their team member generates on the site.
Advertisers also get to send one email message to each registered user who clicks on one of their adverts. Icareresearch.com does not however pass on users’ email addresses: the advertiser does not get to see the email addresses to which it is sending the message.
Funds are remitted to the participating charities 30 days after the end of the month in which they were generated.
Participating charities include Ronald McDonald House Charities, DATA (Debt Aid Trade Africa), CRY (Child Relief and You), Children with Leukaemia, and GiveIndia.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.