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Web used by children's charity as response option to posters

Web used by children's charity as response option to posters

NCH Action for Children are using their House Our Youth 2000 web site as one of two response mechanisms for posters along the escalators on London Underground stations and on bus shelter poster sites.

NCH’s combination of posters and Web are sound, but remain an ununsually adventurous example of cross-media campaigning and fundraising using the Internet by a charity.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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