RSPCA uses buy.at affiliate programme for its credit card
Howard Lake | 19 April 2006 | News
The RSPCA has begun marketing its Platinum Mastercard via the buy.at online affiliate marketing service, offering a commission of £20 for each accepted application.
The credit card, issued on behalf of the RSPCA by Beneficial, raises funds for the animal charity. For each new accepted user, Beneficial donates £15 to the charity.
The RSPCA joins a growing number of the larger charities in using online affiliate marketing networks to promote its fundraising offer. Other charities are using the same system to promote direct debits, child sponsorship, virtual gifts, and legacies.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.