New Analysis in Fundraising group to hold first meeting
Howard Lake | 9 April 2006 | News
The new Analysis in Fundraising special interest group of the Institute of Fundraising will hold its first meeting on 27 April 2006 in London.
The group aims to promote the power of data analysis for charity fundraising, and demonstrate that a greater understanding of data analysis will enable charities to be more effective with their fundraising through direct response marketing.
The first meeting will be held on Thursday 27 April 2006 at 14.00 at the Friends Meeting House, Euston Road, London NW1. Entry will cost £8 for Institute members, and £10 for non-members.
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Meetings, which will take place quarterly, are open to everyone – charities, consultancies, agencies and suppliers, both Institute members and non-members. The Group also intends to set up an online discussion forum and a resource guide on analytics.
At the first meeting guests will hear three case studies: Help the Aged – Use of predictive modelling in fundraising; WSPA – Segmentation and targeting; and Friends of the Earth – How attrition rates vary across supporter types.
The group was set up because there has been no industry wide facility for analysts and practitioners to meet, share experiences and further develop their skills. Indeed, its founders believe that there has been a lack of understanding and education in the sector generally about ‘analysis’ and the impact of ‘data strategy’ on fundraising performance, with no formal skills training in analysis available from the established fundraising training providers.
John Sauvé-Rodd, Chair of the Analysis in Fundraising Special Interest Group, said: “With the Government’s new centre of excellence on fundraising research to be launched shortly, there is a bigger emphasis on research and analysis in the fundraising sector than ever before. This is the right time to preach the gospel about how data analysis can deliver better returns on investment.”
Future meetings will look at benchmarking fundraising performance; donor life cycles; web analytics and market research techniques.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.