MSN creates fundraising search engine to benefit NSPCC
Howard Lake | 9 April 2006 | News
Online search company MSN has set up a version of its web search facility which will generate income for children’s charity NSPCC. The Clicks Count campaign will raise funds for every search carried out at clickscount.co.uk.
Simon Webbe, former member of boy band Blue, joined soap stars Sheree Murphy and Shobna Gulati and GMTV weather presenter Claire Nasir to launch the new service.
Elaine Dodds, the NSPCC’s head of corporate fundraising, said: “All the best fundraising ideas are simple and this one really couldn’t be simpler.
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“Every day, millions of searches are carried out across the UK. Now, thanks to MSN, each search can also raise money for children who are in desperate need of help.”
MSN Search is considering rolling out the initiative as a permanent fundraising support service in the future.
Natalie Mead, Head of Community Affairs, MSN UK, commented: ‘Clicks Count’ turns each individual search into a direct contribution to the NSPCC. You get the search results you want and the NSPCC gets much needed funds – it really is that easy!”
MSN’s new service is a first for a major search engine, but the potential to fundraise via web searching was first realised by everyclick.com in June 2005. The search engine gives 50% of its revenue to charities on a monthly basis.
Polly Gowers, Managing Director of everyclick.com, welcomed MSN’s entry to the charity market. “Search has the potential to become a very important fundraising tool for any charity.”
Everyclick.com is already supporting over 710 charities ranging from Save the Children and WWF to tiny voluntary run organisations. According to Polly, last week 70,000 people searched and shopped through everyclick.com to raise money for the charity of their choice.
In addition, more than 90 companies, including Cadbury Trebor Bassett, use everyclick.com as a corporate social
responsibility tool.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.