Debenhams raises over £1 million for Breast Cancer Campaign
Howard Lake | 5 March 2006 | News
Department store Debenhams has raised over £1 million in its five year cause related marketing partnership with the Breast Cancer Campaign.
Debenhams employees and customers have raised £1,150, 212 so far for the charity and the money is funding over 30 breast cancer research projects across the UK.
Income has been generated in a number of ways including:
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* 50p from every brad sold (including all international brands)
* £5 from every exclusively designed Antoni + Alison t-shirt
* £1 from every exclusive pink umbrella
* £1 from all quilts
* 50p from all ladies swimwear
* £5 from each bottle of the Lancaster fragrance ‘Lovely Sara Jessica Parker’
* £5 from every exclusive Breast Cancer Campaign logo pink pyjamas and nightshirt
The partnership was shortlisted for a Business in the Community Cause Related Marketing Award in 2005.
Express Newspapers, official media partner for the Debenhams partnership during Breast Cancer Awareness Month in October, also donated £50,000 to the charity.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.