Sainsbury's Active Kids campaign for schools returns
Howard Lake | 12 February 2006 | News
Supermarket Sainsbury’s is running its Active Kids campaign with shoppers passing on vouchers to their local school to exchange for sports equipment.
Last year’s Active Kids campaign generated £17 million worth of sports equipment for nearly 24,000 schools. It aimed to inspire pupils and teachers to become more active.
This year’s campaign will offer more items for schools including team kits, dance workshops and over 50 new activity items.
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The vouchers can be exchanged by schools from nurseries through to senior school and special needs groups.
One voucher is earned for every £10 spent at Sainsbury’s.
Schools need to register, for which there is no charge, before they can benefit from the scheme.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.