Comment on a Getty Images photo and raise $10
Howard Lake | 10 February 2006 | News
Image Provider Getty Images Inc is encouraging people to explore its online image archive, choose an image that moves you, add the idea it inspires, and share it with other site users. For each comment the company will donate $10 to Friends of the Global Fight against AIDS, Tuberculosis and Malaria.
Getty Images is capitalising on the popularity of user-generated content and “social software” such as Flickr and del.icio.us. It realises that many Internet users are happy to add their thoughts, comments or creative input to online material, and is using this to generate funds for charity. Of course it is also encouraging people to explore its archive and consider using its content commercially.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.