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Chair and director of self-regulatory fundraising scheme appointed

Howard Lake | 2 February 2006 | News

Colin Lloyd and Jon Scourse have been appointed by the Institute of Fundraising as Chair and Director respectively of the new self-regulatory scheme for fundraising.

Colin Lloyd will oversee the independent Council for self-regulation and has overall responsibility for the scheme. Jon Scourse, as Director, will be responsible for running the self-regulatory body, which will report to the Council.

Lloyd was previously President and Chief Executive Officer of the Direct Marketing Association (UK) (‘DMA’), and was responsible for introducing a unified self-regulatory scheme for the direct marketing industry.

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His model of self-regulation for the direct marketing industry will be used for the fundraising industry. DMA members are required to meet the best practice ./guidance identified by the DMA’s Code of Practice. Compliance with this is then monitored by the Direct Marketing Authority, also set up by Lloyd as an independent body.

Lloyd also served from 1997-2003 as Chairman of Trust UK, the code owning body for self-regulation of the internet in the UK, initiated by the DMA and Consumers Association with the support of Government.

Jon Scourse has 13 years’ fundraising and marketing experience at Director level including at Seafarers UK, the Air Ambulance Foundation, and Guide Dogs.

He chaired the Working Party that was responsible for establishing the Code of Fundraising Practice ‘Outdoor Fundraising in the UK’, majoring on challenge events.

Colin Lloyd, Chair of Self-Regulation, said:
“Having established self-regulation across both the direct marketing and internet industries, I am looking forward to putting this experience to good use within the voluntary sector. A unified self-regulatory scheme for fundraising organisations is a vital move forward for charities and a platform from which the sector can raise standards and improve public trust and confidence.”

According to the Institute of Fundraising the next steps are to “develop the name and brand”, establish a formal structure for the self-regulatory body and appoint the Board, and produce information packs and resources for charities.

Charities will be approached to sign up to the scheme in June and July with a public launch scheduled for October 2006.

The Institute was last year awarded £840,625 from the Home Office and Scottish Executive as first year funding for the initiation of a UK-wide self-regulatory scheme for fundraising.

The Institute points out that self-regulation will be independent of it, although it and its members will continue to develop the best practice standards – the Codes of Fundraising Practice – that the scheme is based upon.

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