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TV viewers to choose recipients of £2.5 million lottery funding

TV viewers to choose recipients of £2.5 million lottery funding

TV viewers will this week choose 50 projects to receive £2.5 million in cash awards from the Big Lottery Fund in the “People’s Millions” contest which kicks off today in ITV regions across the UK.

Projects in each ITV region are going head-to-head on television to win one of the 50 awards of up to £50,000 cash. Viewers will see the projects on ITV and vote by phone, text and online to support their favourite.

Winners will be announced across ITV regional news the day following each vote.

The Big Lottery Fund and ITV have teamed up to allow members of the public to turn their combined grantmaking skills to community projects. The partnership follows the publication by the Government on 25 May 2005 of the Lottery Bill, which will allow Lottery distributors to take account of public consultation in making decisions on where Lottery good cause money will go.

This week’s programming is the first part of the People’s Millions initiative with £15 million in grants to be given out across three years. Over the next three years £66.5 million in lottery funding will be awarded to community projects. The joint public involvement initiative between ITV and the Big Lottery Fund will run across 2005 to 2007.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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