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Google foundation announced

Google foundation announced

Search engine company is to put its oft-mentioned philosophy of “do no evil” further into practice with its announcement that it has set aside $90 million to create a charitable foundation.

The foundation’s objectives will be to relieve poverty and advance energy and environmental causes. The company promised in its IPO prospectus in 2005 to donate “approximately 1 per cent of Google’s equity and profits in some form” to a charitable foundation.

The foundation has already made some financial commitments but is not soliciting applications at present.

Google the company has also pledged to provide $175 million to support the foundation over its first three years.

The foundation will be part of Google.org, which is the umbrella title for Google’s philanthropic work. This includes the foundation, the Google grants programme (which donates free advertising space to nonprofits), some of Google’s own projects using Google staff and technology, and other partnerships to benefit nonprofit organisations.

Google founders Sergey Brin and Larry Page are the latest technology entrepreneurs to create a charitable foundation using some of their personal or corporate wealth. Pierre Omidyar, founder of eBay, has set up a similar network to benefit nonprofit activity at omidyar.net.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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