Macmillan launches its first online advertising campaign
Howard Lake | 17 August 2005 | News
Macmillan Cancer Relief is launching its first online advertising campaign to promote its World’s Biggest Coffee Morning fundraising event using Delia Online.
The campaign begins on 30 August with Macmillan sponsoring editorial on the Delia Online homepage together with some of the themed recipe galleries. Banners link through to the charity’s microsite for the campaign. The advertising campaign will run for four weeks in September.
The charity will also have content in two email newsletters sent to all the 125,000 subscribers to Delia Online, encouraging them to host their own fundraising coffee morning.
Helen Gray, National Events Manager at Macmillan Cancer Relief, said: “We’re really excited about our first online advertising campaign. The reach and number of users that deliaonline.co.uk has will enable us to talk to almost 400,000 users. Many of those users are our target demographic for World’s Biggest Coffee Morning.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.