New online shopping service offers affinity income

Howard Lake | 18 July 2005 | News

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Halochoices, the online member benefits programme that offers discounted shopping on the internet, is offering to donate 66% of its fee for every new member generated by a charity.

Halochoice members pay £15 a year to access the site’s benefits, and it is offering to donate £10 for each new member recruited by a charity. Charities can earn recurring income if the member renews each year.

To help drive conversions Halochoices will offer partner charities a version of their site branded in the name of the charity. It will also create a web page that a charity can use to promote itself to its supporters, including the promotion of its own goods and services.

Halochoices says that it already has a membership of over 200,000 individuals.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.