Street solicitation works for Concern
Howard Lake | 15 June 2005 | News
Despite the criticism of face-to-face, or direct dialogue as Concern calls it, the results have been spectacular for the charity.
In 2000 Concern had 13,000 donors who gave on a regular basis. Within two years that figure had risen to 155,000. Almost two thirds of that increase resulted directly from on-street efforts.
The Dublin team have raised ‚€1.5 million alone. Concern’s direct dialogue teams operate in Belfast, London and Glasgow.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.