Make Poverty History asks for free web ads
Howard Lake | 7 June 2005 | News
The Make Poverty History campaign is appealing for extensive free online advertising by offering a range of attractive adverts.
The Make Poverty History campaign has already achieved considerable free publicity online by encouraging website owners to place their white band at the top right or left of their site with a small snippet of javascript code. Now they are offering a range of attractive banner adverts, and are engaged in an email campaign (from Comic Relief) promoting these to website owners.
The graphical ads come in a range of standard sizes, including buttons, skyscrapers and banners, some of them with sound effects.
Advertisement
The Make Poverty History website offers them in an easy to use format, whereby website owners simply need to cut and paste the HTML code provided.
A quick examination of the code, however, suggested there were no accessibility-friendly ALT text tags to help explain what the graphics contained.
Some examples of the adverts available include:
This approach to seeking free online advertising has been used by many charities and campaigning groups. Comic Relief has, until now, been probably the most successful with its Turn the Web Red Campaign.
Certainly, since the adverts are served by the Make Poverty History campaign site, the organisation will be able to track their effectiveness.
The campaign has not ignored print publications. It offers a choice of three PDF adverts for reproduction on paper.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.