Survey looks at giving six months after tsunami appeals
Howard Lake | 31 May 2005 | News
The Institute of Fundraising has launched the second and final stage of its research project to track the impact of the tsunami appeal on fundraising organisations in the UK.
All nonprofit fundraising organisations in hte UK are invited to take part in the project by completing a new online survey, identifying how the response to the tsunami disaster has affected their fundraising over the past few months.
The first stage of the research was launched at the end of January, one month on from the disaster. Nearly 300 fundraising organisations completed the survey, indicating how they thought the fundraising appeals had affected them to date.
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This first stage of the research suggested that 84% of charities thought that the tsunami appeal could, in some way, positively impact their organisation over the long-term. However, they remained uncertain as to what the overall impact of the event would be.
Only 56% of respondents made a prediction as to the overall impact, with 55% of those organisations thought the overall impact would be positive and 45% that the overall impact would be negative.
Perhaps not surprisingly, more smaller charities, with a fundraising income of less than £1 million, were concerned that there would be a potentially negative overall long-term effect than larger charities. Only 24% of smaller charities, compared to 37.7% of larger charities, thought the overall long-term effect of the tsunami appeal would be positive.
One representative from each fundraising organisation is invited to complete this survey online before 15 June 2005.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.