Arts & Business announces shortlist for national awards
Howard Lake | 10 January 2005 | News
The shortlist for the 27th Arts & Business awards has been announced, listing the UK’s best arts and business partnerships in the last year.
Unilever & Tate, the Arts & Business Champions 2003, are shortlisted again, this time for the EDF Energy Arts & Kids award, for a partnership which demonstrates the positive power of the arts in working with children and young people.
The Unilever International Schools Art Project was created by Unilever & Tate to enable Unilever to develop a global arts community programme and for Tate to expand their reach to children across the world.
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Another shortlisted entry is Travelex Plc & The National Theatre in the Unilever Arts, Business & Brand Identity award. The partnership began in 2003 to finance a radical new audience development scheme for three whole seasons of repertory plays. The idea was to sell two thirds of the seats in the National Theatre’s main auditorium at £10 and the other third at £25. The Travelex £10 Season enabled both organisations to attract a wider audience who can now afford to see the productions. Whilst the National Theatre had a lot to gain from this new audience, Travelex benefited from the increased brand awareness and the extensive media attention that the partnership generated. The 2005 Travelex Season is being planned and both organisations are keen to continue the partnership into the future.
The awards are run by Arts & Business, the national charity dedicated to encouraging new and sustainable arts and business relationships.
The winners will be announced on 1 March 2005 at The Barbican Centre in London.
Arts & Business says that it was pleased with the number of entries from small and medium-sized enterprises (SME’s). For example, one of the shortlisted organisation is the Glasgow Climbing Centre which has partnered with the local Suspect Culture theatre.
This year 19 out of the 30 entries (63%) were for New Partners, Arts & Business’ flagship investment programme for developing sustainable and mutually beneficially partnerships between business and the arts. Since April 2000 the programme has made over 1,400 investments to support new arts-business partnerships totalling over £12 million. These investments have levered over £28 million in cash and in-kind sponsorship from the private sector.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.