New free guide to direct mail fundraising published
Howard Lake | 2 December 2004 | News
Bristol-based DRF Group Ltd has published a new free guide to direct mail fundraising.
The guide, downloadable from DRF Group’s Web site, covers the key techniques involved in successful direct mail fundraising for a charity.
DRF Group’s Chief Executive Chris Stoddard says that “the know-how provided in the guide is distilled from more than 2000 separate direct mail fundraising campaigns for
charities of all kinds and sizes.” It contains “no woolly ‘seminar
speak’, just tips and techniques that are all proven to work.”
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The guide’s seven chapters cover:
- Selecting good mailing lists
- Creating a strong proposition
- How much to ask for
- Key elements of eye catching design
- Strong copy structure to keep donors reading
- How to get it all printed and mailed
- Analysing the excellent results of your mailing
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.