Maisy Mouse supports Diabetes UK
Howard Lake | 15 November 2004 | News
Children’s character Maisy the mouse is supporting World Diabetes Day on 14 November 2004 with a Maisy pin badge promotion.
There are four badges to collect, all of which will be available throughout
November in 880 Moss Pharmacy stores. The badges will retail for a suggested
donation of £1, the proceeds of which will go to Diabetes UK.
Dawn Jackson, Director of Membership and Marketing at Diabetes UK, said: “Maisy is extremely popular with children and we are hoping that this initiative will increase awareness of the condition with the children who love the character and their parents, as well as raise lots of money for people with diabetes.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.