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Peacocks pledge to make a million for NCH

Peacocks pledge to make a million for NCH

Clothing retailer Peacocks and children’s charity NCH will launch their new initiative ‘Make a Million Charity Challenge’ on June 16.

The £1 a ticket holiday lottery will be running throughout Peacocks’ 380
stores until July 12. Prizes include a family trip to Florida. The Challenge is one of the many activities the retailer will be
undertaking in their pledge to raise a million pounds for NCH by October 2004.

Other fundraising activities planned by Peacocks, which will involve staff
from stores, warehouse and head office, include selling pin badges, a regional manager cheque relay, Christmas car raffle and mobile phone recycling.

Peacocks have worked with NCH since 1998 raising about £600k so far through a variety of activities ranging from an in-store cycle round the world challenge to staff trekking in China to sponsoring a mini in the
annual Italian Job touring event.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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