Dogs Trust uses online virtual tour to promote rehoming centres
Howard Lake | 5 October 2004 | News
Virtual tours and 360 degree panoramas have been available on the Web for years, but dog welfare charity Dogs Trust has used the technology to produce a practical virtual tour of one of its rehoming centres that includes good fundraising content.
The virtual tour is designed to promote the charity’s new purpose-built rehoming centres around the UK. Available in two formats, one for those with broadband access and the other for dial-up users, the tour offers 360 degree views inside the various rooms of one of these centres. Every move you make through the virtual rooms is accompanied by a statistic in an accompanying box that includes a fundraising message. A good example of Paws Related Marketing, it could be said.
There is an element of humour in the tour, as your tour guide is ‘Rover Jack’, a Jack Russell that barks appreciatively as you explore the centre.
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Don’t skip the intro to the virtual tour and you’ll see content that could be used equally well in support of a capital appeal. The video explains the layout of the rehoming centre.
The whole tour demonstrates just what can be done at relatively low cost in terms of giving supporters access to a building, whether one in use today or one for which funding is required.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.