Repeat TV documentary raises a further £33,000 online
Howard Lake | 4 October 2004 | News
Channel 4 last night screened a repeat of ‘The Boy Whose Skin Fell Off’, the story of Jonny Kennedy who died of genetic condition Epidermolysis Bullosa. Online donations within a day have reached over £33,977.44.
When the film was first shown in March 2004 it generated over £60,000 in online donations within 24 hours for the charity DEBRA, as reported by UK Fundraising. Jonny Kennedy was a trustee of the charity, which funds medical research and provides counselling, welfare, respite and advocacy.
The success of the repeat showing demonstrates the power of the film itself, but also that smaller, less well-known charities can still use the Internet to generate substantial sums quickly, particularly on the back of coverage in another medium. Furthermore, it demonstrates that TV documentaries can continue to generate funds after their first showing, provided the charity involved is aware of the repeat in advance.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.