Directory enquiries service raises over £44,000 for Samaritans
Howard Lake | 9 August 2004 | News
Emotional support charity Samaritans has received over £44,000 from directory enquiries service, One.Tel, since being selected as its charity partner in January 2003.
Over the last year and a half, Samaritans has received one penny per call on all calls made to One.Tel’s directory enquiry number 118 111.
One.Tel’s decided to support Samaritans because they saw a synergy between the two services. Ian El-Mokadem, Managing Director of One.Tel, said: “When people call One.Tel directory enquiries, they have an immediate problem that we can quickly solve. However, many people need more than a phone number to be able to solve their problem, and the time and space offered by Samaritans every day can help in finding a way forward.”
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The partnership with Samaritans finished at the end of July 2004.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.