WorldVision relaunches online affiliate programme for child sponsorship
Howard Lake | 14 July 2004 | News
Relief and development agency World Vision has relaunched its online affiliate programme, offering £25 for each child sponsor recruited by participating Web sites.
Working with Tradedoubler, the affiliate marketing company, World Vision is asking Web site owners to carry adverts promoting its child sponsorship recruitment campaign. For every sponsor signed up as a result of these ads, the charity will pay £25 to the Web site owner that generated the lead.
World Vision has used affiliate marketing in a number of ways, including promoting child sponsorship and its great-gifts.org catalogue.
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The affiliate programme uses a 45-day cookie, so Web site owners will still earn income for sponsors who sign up with World Vision within 45 days of clicking through from their site.
World Vision offers Web site owners a range of adverts from banner ads through to Flash adverts.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.