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Oxfam says "we don't want your money"

Oxfam’s latest advertising campaign for their Make Trade Fair petition is explicitly saying they don’t want donations.

Instead, they are asking for SMS messages to add to their petition. The campaign is appearing online and in the national press. Oxfam hopes to generate a further 500,000 signatures to its Big Noise petition.

Rejecting the need for donations is of course a rare message from a charity, and could prove risky if not handled well. Nevertheless, some charities such as Botton Village have opted for the transparent approach. Last year the charity, faced with sufficient funds, bravely wrote to its donors to say “Don’t give us any more, we’ve enough.”


An introduction to AI for charity professionals by Ross Angus