Wildlife trust uses celebrity for anniversary appeal DM pack
Howard Lake | 11 July 2004 | News
David Bellamy, President of the Herts and Middlesex Wildlife Trust, is making a 40th Anniversary Appeal in the charity’s direct mail pack.
While thanking supporters and celebrating the Trust’s achievements, including opening 45 wildlife reserves in the area, Bellamy also emphasises the need to do more to protect endangered species in Herts and Middlesex.
The direct mail pack features colourful illustrations and captions, together with a thank you poster featuring otters, badgers, birds and flowers protected by the Trust. An exuberant David Bellamy is shown on the envelope and the pack appears in full colour.
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The mailing was created by Catalyst. Managing Director Marc Middleton-Heath acknowledged that the pack’s “prompts of £40 – linking in to the anniversary – are higher than average, but we are convinced that they will be a strong imperative to give. We have also tried to be as pertinent as possible to the reader by focusing on ‘your county’ even though the Trust covers Herts and Middlesex.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.