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What has research done for fundraising recently, asks Adrian Sargeant

Howard Lake

Howard Lake | 20 June 2004 | News

Leading fundraising researcher Professor Adrian Sargeant will be addressing this question in his Inaugural Lecture at the University of the West of England in September.

Professor Sargeant’s lecture will explore the latest research to be conducted in the fundraising sector. It will feature the best of the available material and suggest how fundraisers can use this knowledge to
improve their professional practice.

In particular Professor Sargeant will examine research in relation to giving behaviour, donor retention, public trust and confidence, benchmarking and the use of new media.

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The lecture takes place at the University of the West of England in Bristol from 10.30 – 14.00 on Thursday 16 September 2004.

The fee for Institute of Fundraising Members is £12, and non-members pay £15. The event is being held by the Institute of Fundraising South West group.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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