Great Fundraising Organizations, by Alan Clayton. Book cover.

What has research done for fundraising recently, asks Adrian Sargeant

Leading fundraising researcher Professor Adrian Sargeant will be addressing this question in his Inaugural Lecture at the University of the West of England in September.

Professor Sargeant’s lecture will explore the latest research to be conducted in the fundraising sector. It will feature the best of the available material and suggest how fundraisers can use this knowledge to
improve their professional practice.

In particular Professor Sargeant will examine research in relation to giving behaviour, donor retention, public trust and confidence, benchmarking and the use of new media.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

The lecture takes place at the University of the West of England in Bristol from 10.30 – 14.00 on Thursday 16 September 2004.

The fee for Institute of Fundraising Members is £12, and non-members pay £15. The event is being held by the Institute of Fundraising South West group.

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