AIDS Walk New York raises $3.6 million online in three years
Howard Lake | 17 June 2004 | News
AIDS Walk New York announced that since 2002, when event participants were first offered personalised Web sites with linked e-mail facilities, more than $3.6 million has been raised online.
Over 132,000 sponsored walkers have been offered the online tools in the past three years to help them fundraise. AIDS Walk New York uses Kintera’s Friends Asking Friends® system.
The walk is said to be “the world’s largest AIDS fundraising event” and raises funds for Gay Men’s Health Crisis (GMHC).
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Over the past three years participants have used the system more and increased the average amount raised online. In 2002 the average raised was $294 with an average of 27.9 e-mails sent. In 2003 the average raised was $307 with an average of 29 e-mails sent. In 2004 the average raised was $340 with an average of 32.6 e-mails sent.
Online income continues to increase each year. In 2002 2,401 of the 42,000 participants raised $668,601 online, 14.2% of the $4.7 million total. In 2003 4,418 of the 45,000 participants raised $1.2 million of the $5.1 million raised, an 82% increase in online income over the previous year. In 2004 5,497 of the 45,000 participants raised $1.8 million of the $5.4 million raised, a 46% increase in online revenue compared to 2003. Online donations in 2004 represent 32% of the total amount raised.
Of course many participants that raised money online also generated funds offline as well. In 2002 the online fundraisers raised $705,488 online and offline. In 2003 this rose to $1.4 million, and $1.9 million in 2004.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.