Cancer Research UK trials online-only entry for sponsored runs
Howard Lake | 4 June 2004 | News
Entry to this year’s Cancer Research UK 10 series of sponsored runs will only be available via the Web this year, the first time the charity has tested this approach.
The 2004 series of ten 10-kilometre runs will take place during September and October in the grounds of stately homes including Althorp, Sandringham, and Blenheim Palace.
Roseann Wilson, head of e-business at Cancer Research UK, said: “We decided to trial online entry only this year because people attracted to doing the Cancer Research UK 10 runs seem to be keen Web users. We found that the majority of people who entered the series last year did so online and we decided to take it one step further.
Advertisement
“By having only Web entry, it cuts down our costs considerably and makes the Cancer Research UK 10 accessible 24 hours a day, seven days a week.”
This trial underlines the strong affinity between events-based fundraising and the Internet. Many charities have enjoyed success for some years with recruiting runners online, and companies such as Justgiving.com and bmycharity.com have built up businesses largely around online events sponsorship.
The events are open to both men and women over the age of 15, and it is expected that more than 10,000 people will take part thisyear, raising £1 million for Cancer Research UK.
The events are sponsored by Halifax Card Services, Reebok, Malvern, Classic FM, realrunner.com and British Runner Magazine.
Related posts
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.