Boeing 747 named after UNICEF's successful fundraising programme
Howard Lake | 8 May 2004 | News
British Airways has named one of its Boeing 747 aircraft “Change for Good” to commemorate its 10-year fundraising partnership with UNICEF.
The Change for Good campaign has raised over £17 million in loose change donated by BA’s passengers. To mark the 10th anniversary of the campaign Queen Elizabeth unveiled the aircraft named “Change for Good” at Heathrow airport. There can be few fundraising programmes that have received this level of recognition.
UNICEF were fortunate in attracting even more press coverage for the event than they might have expected: UNICEF Goodwill Ambassador Sir Roger Moore stepped in to give the curtain a quick tug when the Queen’s unveiling didn’t quite work. Moore’s role as James Bond generated many stories along the lines of “The Name Was Bond, Your Majesty” and “On her Majesty’s service”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.